Our story surfaced from a trip to London Modest Fashion Week 2017, where we realised there was a need for contemporary modest fashion. We applied our 30 years of combined industry experience to create till we cover.
Having worked at headoffices for major high street retailers, as well as smaller luxury brands, we have experienced the change in the industry from bricks and mortar to swiping up to buy, and the many commercial challenges that come with this. Nonetheless, clothes that catered for our own way of dressing were scarce, so we decided to do it for ourselves!
We are about shapes, forms and silhouettes
We embrace modesty through urban expression
We are passionate about social inclusion
We are two friends; Ruby and Shehr
We founded till we cover in London 2017
We are excited about the journey ahead...