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Our Story

Our story surfaced from a trip to London Modest Fashion Week 2017, where we realised there was a need for contemporary modest fashion. We applied our 30 years of combined industry experience to create till we cover. 

Having worked at headoffices for major high street retailers, as well as smaller luxury brands, we have experienced the change in the industry from bricks and mortar to swiping up to buy, and the many commercial challenges that come with this. Nonetheless, clothes that catered for our own way of dressing were scarce, so we decided to do it for ourselves!

We are about shapes, forms and silhouettes

We embrace modesty through urban expression

We are passionate about social inclusion

We are two friends; Ruby and Shehr

We founded till we cover in London 2017

We are excited about the journey ahead...